In the ever-changing terrain of the music business, electronic dance music (EDM) is a genre that keeps people listening worldwide, with high energy and irresistible beats. For many DJs and producers, signing with an EDM record label is the ultimate achievement; it can act as a base to take their careers to new heights — depending on what label they sign with. Entering the highly competitive world of EDM labels isn’t just about having talent; it requires strategy and knowledge about how things work in the industry. So here’s what we’re going to do: we’ll talk about getting signed to EDM record labels in depth, look at what labels are looking for artists, and touch on some key things you should consider when evaluating potential label partnerships.
Before we get down into the nitty-gritty details of securing a contract with a label, let’s first get an overview of where you are within the spectrum of EDM. There’s such a wide variety in subgenres that fall under this umbrella term, from house music to techno, right up until dubstep or trance — each having its very own sound which attracts different kinds of listeners. These days, digitalization has made becoming a musician accessible to anyone. Thanks to platforms like SoundCloud, Spotify, and YouTube, artists can share their music with the world independently — without needing to sign to a label. While these platforms offer opportunities for exposure, getting noticed in the sea of aspiring talent can be difficult. This is where record labels do come into play — serving as gatekeepers who curate and promote the best of the best.
The journey to securing a record deal in the EDM industry begins with creating music that stands out from the crowd. Whether it’s a catchy melody, innovative production techniques, or a unique style to the producer, artists need to offer something fresh and compelling to capture the attention of label executives and an Artist and Repertoire (A&R). Red Ocean A&R manager, Toxic Wraith states that, “We need to save our time because we can’t just say yes to everybody, we’re looking for tracks to be more polished.”
Once artists have drilled down their art and built up a collection of IDs — unreleased tracks that are yet to be identified or released — the next step is to do some research and find potential label partners that share the same artistic vision as you. This means looking at different labels’ rosters, checking out what genres they usually focus on, and what their reputation in the industry is like — among other things like distribution channels.
Then, you create a list with these labels and start sending your demos to them — sometimes through submission forms, by contacting them directly, or even running it through your management team if you have one. Some labels may have specific guidelines for demos on their website — such as the format they prefer demos to be sent in and any additional information required with the demo submission. Once a demo arrives, A&R reps from the label will listen to it, taking into consideration its quality, originality or uniqueness, marketability and commercial potential, etc. If the demo does impress the A&R department, there might be follow-up meetings where an artist could be asked to refine their sound or mix before negotiating terms of signing a deal.
When it comes to signing new talent, EDM record labels are typically seeking artists who demonstrate musical proficiency and also possess the drive and creativity to succeed in the industry. Producer Grey Vision notes that, “Depending on the size of the label, [even] if your song is not the best of the best, it [could] still get accepted into [a] smaller label.” While musical talent is essential to getting into the industry, labels are also interested in artists who show potential for long-term growth and development.
A quality that EDM labels often look for in artists is musical talent; labels are searching for artists who produce exceptional music that resonates with listeners. This includes having a strong grasp of music theory, composition, and production techniques, as well as the ability to create memorable melodies, good rhythms, and well laid out arrangements.
In a saturated market, originality is the key to success. Labels are drawn to artists who push boundaries, experiment with new sounds, and defy the current boundaries of genres. Innovation and creativity are highly valued qualities that can set artists apart from the competition. Labels want to sign artists that are committed to their work — consistently producing high-quality music and continuously attempting to improve their art.
Beyond artistic talent, labels also value professionalism and reliability in their artists. This includes meeting deadlines, communicating effectively with label representatives, and conducting oneself professionally in all aspects of the music business. In today’s digital age, labels pay close attention to artists’ online presence and engagement with fans. Artists who have built a loyal fanbase, amassed significant followers on social media, and generated buzz around their music are viewed as attractive prospects for labels.
While getting signed to a record label can be a significant milestone in an artist’s career, it’s essential to approach label partnerships with caution. Not all record labels operate with artists’ best interests in mind, and signing the wrong deal can have long-term repercussions on an artist’s career and creative freedom. The following are some factors to consider when evaluating potential label partnerships.
- Reputation and Track Record
Research the reputation and track record of the label in question. Look for labels with a history of success in the industry, a roster of talented artists, and a proven track record of effectively promoting and marketing their releases.
- Contract Terms and Conditions
Carefully review the terms and conditions of the contract — paying close attention to issues such as ownership of master recordings, royalty rates, distribution rights, and contract duration. It’s ideal to seek legal counsel or professional advice to ensure that the terms are fair and favorable to the artist.
- Creative Control and Artistic Freedom
Consider the level of creative control and artistic freedom offered by the label. Some labels may exert more control over the creative process, dictating the direction of the artist’s music, while others may allow artists greater autonomy and flexibility to express their vision.
- Promotional Support and Resources
Evaluate the label’s promotional support and resources available to artists. Look for labels that offer comprehensive marketing and promotional campaigns, access to industry contacts and networks, and support with booking gigs and tours.
- Long-Term Vision and Relationship
Consider the label’s long-term vision and commitment to fostering artist development. Look for labels that prioritize building lasting relationships with their artists, and supporting their growth and evolution throughout their careers. Toxic Wraith shares that “it’s Red Ocean Records’ goal to create the best environment for artists to grow and thrive within our label,” as most good labels — especially smaller ones — can communicate more closely and effectively with their artists, in turn creating a stronger relationship with their artists.
In the world of EDM record labels, getting your music on selected playlists can make a difference in gaining more fans and streams. As 7sunami, an EDM artist, puts it, “since we’re into EDM we mainly target EDM audiences,” showing how important it is to focus on groups of people for results. Their playlists cover a range of genres, like gaming, dance music, and workout songs — tailored to appeal to different types of listeners. This can be a double-edged sword, though, as sometimes labels will use playlists to inflate the numbers they actually generate to appear bigger than they are.
Securing a record deal with an EDM label is a significant achievement that can open doors to new opportunities and propel artists to the next level in their careers. However, navigating the complex and competitive world of the music industry requires careful planning, strategy, and diligence. By understanding the process of getting signed, knowing what labels are looking for artists, and being aware of key considerations when evaluating label partnerships, aspiring EDM artists can increase their chances of success and make informed decisions that align with their artistic vision and career goals.
Ultimately, getting signed to an EDM record label is not just about gaining recognition or validation; it’s about finding the right partners who share your passion for music, believe in your talent, and are committed to helping you achieve your dreams. With dedication, perseverance, and a bit of luck, the journey to success in the EDM industry can be both fulfilling and rewarding.
